02/15/2012

Mixtent

Mixtent is a promising Silicon Valley startup aiming to disrupt the labor market and make your professional life online more efficient and structured. We've had the chance to work with them on the redesign of the landing page as well as some internal application pages.

We've been approached in March 2011 by Jonathan Gheller, the founder of Mixtent and a serial Silicon Valley entrepreneur with a request to put some final touches on the application and revamp the landing page. The guys at mixtent felt that the one they had didn't communicate the value proposition well enough.

The original mixtent.com landing page
fig. 1 – The original mixtent.com landing page

We came up with a design that, in contrary to the original one, has room to breathe and lets the eye easily move through the main focal points. We moved the call to action a few levels up in the visual hierarchy to catch enough attention and provided clear and understandable main headline.

Our first idea about the homepage
fig. 2 – Our first idea about the homepage

Some small adjustments have been made to the landing page, mainly a more legible humanist typeface (Cabin by Pablo Impalari, available via Google web fonts), and a top header bar more consistent with the inside of the application.

Final mixtent landing page
fig. 3 – Final mixtent landing page

We have really enjoyed working with Jonathan and his team on this small project and have been working since on something even more interesting, which we are definitely going to show when the project is finished. We're particularly thankful for the bits of California sun we have enjoyed while staying at mixtent to finish some things in-house.

And what does Jonathan have to say about our cooperation?

Bonetics has a team of outstanding designers and front end developers. They work well, and they work fast. Its without a doubt a world class web design boutique.

–Jonathan Gheller, Mixtent inc.

Bonetics is beautiful & useful software,
made in the heart of Europe.