Eatstar.de was a promising Berlin startup on the field of online food delivery, which was booming in 2010 in Germany. Though originally developed by another company, we were asked to optimize the backend processing and later to continue with the whole development. In 2011, it was bought by lieferando.de.
Our main goals were to further develop new pages and to optimize the existing code and database structures. The search result page, which was the most important page of the portal, was not quick enough. Our team has completely reorganized the data structure and re-coded the processing scripts which resulted in very high responsiveness and better user experience.
We have also introduced some SEO changes on the landing page and on other pages. As a result, the page was scoring top rankings on some of the most important keywords.
Even with a small team (only one developer at some points), the company was competing very well against other big players with millions of investments in the background. In 2011, the company was bought by one of the leading companies on the german market – lieferando.de.